pinoy marketing style

Marketing and sales practices of Filipinos are strange and interesting

1. The SUKI

the buyer patronizes one store instead of buying from different stores at different times. The store owner in return obliges by giving discounts or extra little things as “dagdag” or addition. 

2.  BUENA-MANO

Sellers always take note of the very first person to buy their goods in the morning. This buyer gets a discount on whatever she buys because she is buena mano or the good hand, being the first for the day. She is supposed to bring about a good sale for the whole day.

3. The “lako” or peddling system 

Peddlers carry their ITEMS right at the doorstep of buyers. While prices here may be a bit higher than those in the market, many housewives buy from them because it saves them the trouble of going on trips outside their homes. 

4.  “tumpok-tumpok” 

Fruits, vegetables, small fishes in small piles or “tumpok” are lined up and sold at lower prices. The average market-going housewife usually buys from these vendors because it is easier for them to estimate the amount needed for the size of their families.

5   INSTALLMENT  or “hulugan” and “paiyakan”. 

This is common in offices, schools or even in neighborhoods where periodic payments for goods bought are collected by the sellers. Although goods get higher in price because of the installment plan, it is resorted to by many who cannot afford to pay big amounts in cash for furniture, appliances and jewelry.